Social cognition

Question 1

Framing effects

Answer 1

The influence on judgements or evaluations of stimuli resulting from the way the information is presented

Question 2

Primacy effect

Answer 2

Influenced by first presented info

Question 3

Recency effect

Answer 3

Influenced by last presented info

Question 4

Valence framing

Answer 4

Involves changing the emotional meaning of an event

Question 5

Attribute framing

Answer 5

Manipulates the presented info to change how an individual percieves it (75% lean vs 25% fat)

Question 6

Goal framing

Answer 6

Focus on framing a particular action as a way to achieve desired goals
* Individuals more motivated towards loss aversion

Question 7

Loss aversion

Answer 7

Loss of a given magnitute will have more of a psychological impact than an equivalent gain

Negativity bias

Question 8

Goal framing (Breast exam)

Answer 8

Info can be presented in terms of the benefits of self examining (gain frame) or in terms of the risks of not self examining (loss frame)

Question 9

Risky choice framing

Answer 9

Individuals more likely to choose a riskier option when it comes to something like gambling

Question 10

Confirmation bias

Answer 10

Tendency to test a proposition by searching for evidence that would support it

Question 11

People can find support for anything

Answer 11

Not enough time or energy to constantly obtain an unbiased view

Question 12

Case building in terms of confirmation bias

Answer 12

• Failing to give attention to alternative hypothesis or facts
• Preferential treatment of evidence in favour of own position

Question 13

Polarisation Hypothesis (Lord)

Answer 13

Data relevant to a belief aren’t processed impartially

Question 14

Confirmation bias and polarisation in internet usage

Answer 14

Double edged sword, more access to info but means it could enhance confirmation bias due to less exposure to alternative views