Heuristics

Question 1

Intuitive system

Answer 1

Fast and automatic

Question 2

Rational system

Answer 2

Slower and controlled

Question 3

Heuristics

Answer 3

Mental shortcuts that let us use intuitive mental operations to allow quick and effective decisions

Question 4

Availability heuristic

Answer 4

Tendency to give excessive importance to more readily recalled information or events when forming judgements or decisions

Question 5

Risk perception

Answer 5

Availability heuristic means we incrwease inaccurate judgements about cause of death as we think about shark attacks more than heart attacks

Question 6

Ease vs Numbers

Answer 6

Easy to come up with 6 reasons as to why we behave in a certain way as opposed to 12 reasons
* Can define our opinion of ourselves

Question 7

Representativeness heuristic

Answer 7

Judgements of likelihood are based on assessments of similarity between individuials and group prototypes or between cause and effect