Prosocial and helping behaviour Flashcards
Altruism
Helping that benefits others but requires self-sacrifice on the part of the helper
Prosocial behaviour
Helping that benefits others, regardless of motives
Prosocial behaviour doesn’t equal Altruism
Many prosocial acts aren’t altruistic due to the factor of impressing others
Decision-making perspective (Darley and Latane)
A number of decisions need to be made that influence helping behaviour in a potential emergency
Decision making perspective stages
Notice the situation
Is it an emergency
Taking responsibility
Weighing costs and benefits
How should I help
Notice the situation
More participants helped when someone cries out for help
Is it an emergency
Many participants will not take action if the event isn’t percieved as an emergency
Taking responsibility
Participants more likely to help when a commitment is made to a stranger (looking after bags)
Weighing costs and benefits
Participants more likely to help if it’ll make them look good socially
How should I help
Participants more likely to help when they feel confident (Nurses helping in emergency medical situations)
Learning perspective
We learn to help through reinforcement, modelling and observational learning
Reinforcement (Mills and Grusec, 1989)
Children asked to share toys and those rewarded with dispositional (quality of character) praise were better helpers compared to general praise
Modelling (Bryan and Test, 1967)
More likely to help a driver with flat tire if you have previously seen someone helping another driver
Observation
Participants more likely to help after viewing another person thank someone
Social norms perspective
We have internalised social rules about helping, we help because society dictates we help