social cognition Flashcards
Social cognition
Involves how we interpret, analyse, remember and use information to make judgements about others in social situations
Person perception
the mental processes we use to form impressions and draw conclusions about personal characteristics of others
Halo affect
A cognitive bias in which the impression that we form about one quality of a person influences our beliefs and expectations about that person in other qualities
Body language eg
Communicating in aspects of ourselves through facial expressions eye gaze, posture, gestures and bodily movements
Eye contact
The most significant form of non-verbal communication.
In western culture or if eye contact is maintained most of the time it is perceived as a sign of interest honesty and friendliness
study about Facial expressions
Ekman and friesen 1968 Found that most individuals can accurately identify expressions associated with emotions, regardless of their cultural backgrounds
attribution
The process by which people explain the causes of thier own and other people’s behaviour
Personal attribution- factors
An explanation of a behaviour due to the personal characteristics of an individual involved such as the personality,
ability
attitude
motivation
mood or
effort
Situational attribution
An explanation of behaviour due to factors external to the person involved
eg luck and fate
Fundamental attribution error
The tendency to overestimate the influence of personal factors and
underestimate the impact of situational factors on other people‘s behaviour
Actor observer bias
Refers to a tendency to tribute out own behaviour to external situation or causes tribute other behaviour to personal factors
Difference between fundamental attribution error and observer bias
Fundamental attribution error occurs when judging others whereas actor observer bias occurs when judging ourselves
Self-serving bias
When judging ourselves we tend to take the credit for our successes and attribute to our failures to situational factors
Individualist culture versus collectivist culture
Individualist - personal goals > group goals
collectivist - group goals > personal goals
Which culture is more likely to make the fundamental attribution error
Collectivist culture
Attitudes
a learned, relatively enduring, favourable/unfavourable evaluation of a person, object or idea that can affect an individual’s behaviour
Tri component of attitudes
Affective- emotions/ feelings towards an attitude object
Behavioural- the actions toward an attitude object
Cognitive- the beliefs/thoughts/understanding about an attitude object
Consistency of the tri-component model
The model proves that all three components must be present before an attitude can exist
Limitations of the tricomponent model
Inconsistent- feel good when I go for a swim (A)
I believe swimming is good for my health(C)
I don’t swim because I’m too busy(B) not b
Non existent- when evaluating a politician rationally you would evaluate his policies (C) and vote (B) without having an emotional component to this positive/negative attitude
Cognitive dissonance
The discomfort or tension that is felt when our behaviour is not consistent with our attitude
LaPiere study
LaPiere surveys restraunts he had been to previously with Chinese people and he asked them if they would serve Chinese people and they said no despite doing so previously
LaPiere had found that people who expressed prejudice had not actually behaved in a prejudicial way
Factors that influence when attitudes and behaviour match PASS
Perceived control over the behaviour
accessibility of the attitude
strength of the attitude
social context of the attitude
Classical conditioning
A simple form of learning that occurs through repeated Association of two or more different stimuli
Unconditioned stimulus (UCS)
Produces a reflective response
Unconditioned response UCR
Reflexive response
Conditioned stimulus CS
Formally the neutral stimulus after being repeatedly paired with the UCS the CS produces a learned response
Conditioned response CR
A learned response produced by the continual pairing of neutral stimulus with a UCS after continue pairing the CR is elicited by the CS alone without the presence of the UCS
Key processes in classical conditioning aesss
Acquisition
extinction
spontaneous recovery
stimulus generalisation
stimulus discrimination
operant conditioning
a kind of learning for which the consequence of an action determines the likelihood that it will be performed again in the future
reinforcement
an environmental event that increases the probability a response will occur