Social Class

Question 1

Narin - traditional - upper class

Answer 1

The monarchy worked closely to the Mira to revise t the royal family- like us but not like us
The maritime of their lives is presented as a soap opera
States the media represent ions of totality also reinforces a sense of national identity

Question 2

Saunders - traditional - middle class

Answer 2

Those with the highest disposable incomes , they use products to define them and show off their social status - conspicuous consumption
Representatives in media texts in this way and are also targeted in advertising

Question 3

Martens and D’Haenes - traditional - middle class

Answer 3

Digital divide
Middle class used so I am media for career entertainment and knowledge whereas working class used it for entertainment

Question 4

Leech - traditional - middle class

Answer 4

Middle class lifestyle are presented as the ideal lifestyle in media advertising- cereal packet family

Question 5

Newman - traditional - working class

Answer 5

Few films , sitcoms or dramas which give a realistic image of the everyday life of the working class
Stereotypes and labelled in an unflattering and pitying light

Question 6

Devereux - traditional - working class

Answer 6

Positive portrayal - happy and deserving poor
Negative portrayals - those who are on welfare benefits

Question 7

Jones - traditional - working class

Answer 7

Chavtainmnet- working class people as bigoted , slothful and aggressive

Question 8

Bamberg at al - traditional - underclass

Answer 8

Extraordinary disproportionate focus on benefit fraud - 0.7% of benefit claims are fraudulent

Question 9

Golding and Middleton - traditional - underclass

Answer 9

Moral panic surrounding the underclass - crime , fraud and sex
Demonisation of the underclass has lead to justifying cuts on welfare state funding

Question 10

Hall - traditional - underclass

Answer 10

Elaborated on encoding - creating messages - and decoding - making meaning of these - media messages
Be fit street producers encode particular meanings , values and ideologies
Audience decide or make meanings of certain messages and are not perceived in an accurate way

Question 11

Narin - changing- upper class

Answer 11

Media representation of the upper class have been traditionally positive, this has changed over recent years - Prince Charles has not remained politically neutral

Question 12

Reiner - changing - upper class

Answer 12

Representations of wealthy people used to show examples of hard work , success and meritocracy and now it’s consumption and materialism

Question 13

Giddens - changing - upper class

Answer 13

Traditional upper class
Entrepreneurial super rich
Jet set pop aristocracy

Question 14

Leech - changing - middle class

Answer 14

Presented as ideal in advert- cereal placket family

Question 15

Dodd and Dodd - changing - working class

Answer 15

Eastenders - introduced realism showing issues such as drug and alcohol abuse , crime , attempted suicide , abortion , homosexuality and relationship issues

Question 16

Price - changing - underclass

Answer 16

Poverty porn - exploring the participants and their lifestyle in order to shock and entertain audiences