Age

Question 1

Heintz- Knowles - traditional - childhood

Answer 1

Content analysis- the way children are portrayed in entertainment
Motivated most by peer and relationships and least by school or religion
Children from ethnic minorities are under represented

Question 2

Griffin - traditional- youth

Answer 2

Media portrays them as a social problem in 3 ways
Deviant
Dysfunctional
Suffering a deficit

Question 3

Wayne - traditional - youth

Answer 3

82% of stories focused on young people as either perpetrators or victims of crime
Ignores stories about how young people are affected by problems in housing , education, health , unemployment, parental abuse and politics

Question 4

Women in Journalism- traditional - youth

Answer 4

Hoodies or Alter boys - examined how teenage boys are presented
- negative language to describe them
- teen crime
- few stores showed them in a good light
- teenagers are weary of other teenagers

Question 5

Kelly - traditional- youth

Answer 5

Young people are dangerous , in need of protection and immature

Question 6

Cohen - traditional - youth

Answer 6

Mods and rockers
Folk devils and moral panics

Question 7

Age concern - traditional- elderly

Answer 7

Elderly are disproportionately represented as :
A burden
Mentally challenged
Grumpy

Question 8

Landis - traditional - elderly

Answer 8

Number of stereotypes , depicted as one dimensional and described in a number of ways such as :
Grumpy old men
Feisty old women
Depressed or lonely
Mentally deficient

Question 9

Cuddy and Fiske - traditional - elderly

Answer 9

US TV programmes - 1.5% of their characters are elderly
Usually a form of comedy - often depicted their mental, physical and sexual capabilities as ineffective

Question 10

Milner et al - traditional- elderly

Answer 10

Do not portray and balanced view of aging

Question 11

Cardigan and Szmigin - Traditional - elderly

Answer 11

Older people ignored in media adverting - when they are stereotyped - smelly and incontinent

Question 12

Postman - changing - childhood

Answer 12

Idea of childhood has begun to disappear as children interact more and more with the media - adults and children share the same music, sports , language, literature and films

Question 13

Osgerby - changing - youth

Answer 13

Changes in media representation youth - youth as trouble - these changes reflect cultural developments and mirror the sport of the times

Question 14

Lee et - changing - elderly

Answer 14

Old people were underrepresented however 90% of portrayals were positive- golden where

Question 15

Sontag - changing - elderly

Answer 15

Double standard of ageing - men can grow old and women are expected to look young and beautiful

Question 16

Biggs - changing - elderly

Answer 16

A large number of older people appearing in soap operas , negative depictions of the elderly in sitcoms, representation of older people as more active

Question 17

Carrigan and Szmigin - changing - youth

Answer 17

Advertisers were now targeting older people as consumers because of the grey pound - lead to an increase in positive images of ageing

Question 18

Blake - changing - elderly

Answer 18

Stereotypes of old age have been broken down - partially due to consumer culture and advertising - grey pound is now valued by large corporations who market products and services In the media