Social Change^ Flashcards
Social Change
whole societies adopt new views and beh
- suffragette, gay rights
Steps
Draw attention through social proof
Consistency
Commitment
Similarity to Majority
Snowball Effect
Draw attention
through social proof
Consistency
Moscovici
- blue slide green slide showed importance
- 8% conformity to minority with constant confedert
Commitment
sacrifices
take risks to show importance
Similarity to Majority
Maass et al
- straight men are more persuasive than gay in discussing gay right to other straight men
Snowball Effect
over time support increases as people convert
- lead to social change
Normative Social Influence
provide info about the actions of others
make individuals thinks it’s the norm
Informational Social Influence
society learning more about the world and believing in it
- they dont want to be wrong
Obedience
Gov can bring social change with new laws, that the public have to obey
Research Support
Nolan et al
- investigated if social influence can lead to reduction in energy consumption in a community
- hung messages - most residents were trying to reduce energy
- as control they hung messages to reduce, but no mention of others
- significant decrease in 1st group
Shows conformity can lead to social change though NSI
Minority Influence
bring change
Nemeth
- SC due to the thinking minority inspires
- leads to better decisions and solutions
shows why minorities are imp
- create new ideas, open minds better then majority
Deeper Processing
caused by minorities
Mackie
- minorities create DP to disagreeing views
- when they found out that someone don’t share views causes them to think why
causing doubt is a central element of minority influence = validity
