Minority Influence^

Question 1

Minority Influence

Answer 1

social influence where members of majority change their views or beh because of persuasive minority
- maybe lead to internalisation (pub+pri)

Question 2

Elements

Answer 2

Consistency
Commitment
Compromise

Question 3

Consistency

Answer 3

not changing views makes other rethink theirs

Question 4

Commitment

Answer 4

• The Augmentation Principle
• extreme activities to draw attention/ take them seriously
• make sacrifices

Question 5

Compromise

Answer 5

negotiate position with majority
- not enforce
those not willing to compromise are seen as narrow minded
- if too flexible, can be seen as inconsistent

Question 6

Moscovici et al

Answer 6

Aim
- to investigate the effect of group pressure on the modification and distortion of judgement

• Procedure
• colour blindness test
• 6 participants with 36 slides
• 2 confederates
  : consistent - always say green
  : inconsistent - 2/3 green, rest blue
  : control had no confederates
  Findings
• control, 0.25% said green
• inconsistent, 1.25% green
• consistent, 8.25% green
  Conclusion
• simple task that no one got wrong in control
• M showed how convincing a minority can be if consistent

Question 7

Research Support

Answer 7

Change to a minority position involves a deep processing of ideas
Martin et al
- gave participants a message that support a particular view and measure support
- one group heard minority agree with 1st idea VS others hear from majority
- part. showed conflicting views and measure attitude
People less willing to change views if they listened to minority
- their messages were more deeply processed and have a longer enduring effect
- support central argument on how minority influence process works

Question 8

Ecological Validity

Answer 8

studies usually have a clear distinction between minority and majority+ doing this in a controlled way is a strength- real life is more complicated (more differences than size)
: majority have more power and status
Minority are more commited as they have faces hostility
+ close group, so they have support

Question 9

Artificial

Answer 9

tasks are artificial (like Asch)
-research is removed from how minority try to change majority
Jury decisions and political campaigning
- the results are more important
Findings in studies lack external validity and are limited in what they explain about minority in real life