Conformity^ Flashcards
Compliance
agree publicly
disagree privately to fit in
Identification
publicly and privately
temporary
Internalisation
publicly and privately
permanent
deepest level of conformity
Informational Social Influence
conform because they dont know what to do
look for answers to others as they think they are right
Normative Social Influence
the norms for a group
conform because they want a reward (popularity) not a punishment (mocking)
Research Support (NSI)
- evidence
- Asch interviewed participants
: conformed because they felt self-concious to give the right answer and not disappoint - when writing answers, conformity went down to 12.5%
- proves conformity is due to desire not be rejected
Research Support (ISI)
Lucas et al
- conform more to incorrect answers with difficult math problems
- dont want to be wrong
VS Research Support for ISI
- unclear if ISI or NSI working
- Asch: conformity is reduced with other dissenting participants
: reduce NSI: provide social support
: reduce ISI: alternative source of social information - hard to separate ISI and NSI
: both work together in real life
Individual Differences in NSI
NSI dont predict conformity
- naffiliators: people concern with being liked
McGhee & Teevan
- students that were naffiliators more likely to conform