Social Behaviour Flashcards
social psychology
way individuals thoughts, feelings, behaviours are influenced by others, study how people are affected by the actual, imagined, or implied presence of others
6 topics of interest in social psych
person perception attribution process interpersonal attraction attitudes conformity and obedience behaviour in groups
person perception
process of forming impressions of others
attitudes
+ or - evaluations of objects of thought, may include up to 3 types of components: cognitive, affective, behavioural
what are the dimensions that attitudes vary on
strength: how strongly it is held
accessibility: quick to think about it
ambivalence: conflicted evaluations, more ambivalent then more neutral
how do the dimensions respond to behaviour and attitudes
strong, accessible,stable over time attitudes more reliable for behaviour prediction. attitudes do not always predict specific behaviours, behaviour depends on situational constraints
average correlation between behaviour and attitudes
when there is high social pressure
- 75
0. 30
implicit vs explicit attitudes
explicit: held consciously, overt
implicit: expressed in subtle automatic responses, little conscious control, covert
dissonance theory cognitive dissonance
inconsistency among attitudes propels people in the direction of attitude change: counterattitudinal behaviour
cognitive dissonance: when related cognitions are inconsistent, effort justification, changing attitudes to justify means
self-perception processes
people often infer their attitudes from their behaviour, Daryl Ben critic of dissonance theory, paid boring work example
components of persuasion process
source
message
receiver
what makes a good source
if they are credible, either thru trustworthiness or expertise
what makes a good message
two-sided arguments, when message goes against own beliefs, instill fear
mere exposure effect: repeating gives illusion of credibility and increases liking of stimulus
receiver
forwarning and initial position more influential than personality
stronger attitudes more resistant to persuasion, if successfully deter, strengthens attitude
attributions
inferences people make about causes of events, other’s behaviour, and own behaviours
