SOCIAL APPROACH (unit 1) Flashcards
CONFORMITY
A change in a person’s behaviour or opinions as of pressure
e.g. haircut, drinking/drugs
NORMATIVE SOCIAL INFLUENCE (NSI)
We agree with the behaviour of others because we want to be accepted and liked
e.g. drugs, football team, clothing sense
INFORMATIONAL SOCIAL INFLUENCE (ISI)
We agree with the behaviour of others because we think its correct
e.g copying people in a test
3 TYPES OF CONFORMITY
- Compliance
- Identification
- Internalisation
COMPLIANCE
- lowest level of conformity
PUBLIC - Yes
Private - No
Short Term
IDENTIFICATION
- Middle level of conformity
PUBLIC - Yes
PRIVATE - Yes
Short Term
INTERNALISATION
- Deepest level of conformity
PUBLIC - Yes
PRIVATE - YES
Long Term
SOCIAL CATEGORISATION
the idea that we place individuals into social groups based upon their shared characteristics
STEREOTYPES
- fixed view we hold of a person
POSITIVES OF STEREOTYPES
- simplify our interactions with others in a complex social world
NEGATIVES OF STEROTYPES
- can lead to prejudice (racism, sexism)
INTA-GROUP DYNAMICS
The psychological processes that takes place in any group
GROUP COHESION
the extent to which group members are psychologically bonded
ROLES
The functions that individuals preform within a group
COMMON GOALS
outcomes of group activity that all members share and work towards