Social Flashcards
support for agentic state
milgram
when ppts asked who is responsible, the experimenter said they were, and ppt continued.
task difficulty variation
conformity increased when the task was more ambiguous
social change
when whole societies adopt new attitudes and beliefs
conformity
a change in a person’s behaviour or opinions as a result of real or imagined pressure from a person or group of people
adorno’s research
2000 middle class white amercians
survey using F-scale
those who scored highly on the F scale identified with strong people and were contemptuous of the weak
nolan et al
aimed to see if they could change energy use habits
1 group had signs which mentioned other residents, the other had no link to others
those who mentioned other residents showed a significant decrease compared to control
martin et al
- presented a viewpoint and measured agreement
- then either listened to a majority or minority group agree with it
- exposed to a conflicting view and measured agreement again
- found people were less willing to change views if they listened to a minority
explanations for conformity
Gerad et al - two process theory
- informational social influence
- normative social influence
support for authoritarian personality
milgram et al interviewed 20 obedient and 20 non obedient participants, found that the obedient group scored significantly higher on the F-scale
Milgrams baseline study
40 paid american male volunteers
‘randomly’ selected as teacher, confederate was learner
told it was a study based on memory
learner had to remember pairs of words and recite to participant
if incorrect, participant administers shocks, from ‘slight shock’ to ‘XXX’ at 450V
at 300v and 315V, learner banged on the wall, then was silent.
if participant hesitated, man in a lab coat gave prods (please continue - you have no other choice)
asch baseline study
123 American men
shown 3 lines and reference line, had to match reference to the same length line
confederates and 1 real participant in a group
albrecht et al
- 8 week usa programme to help pregnant adolescents to stop smoking
- those with a buddy were less likely to smoke compared to a control group without a buddy
gamson et al
told employees to provide evidence to help with a smear campaign in groups
88% rebelled against orders due to peer support
Bickman
NYC
3 outfits (suit, milkman, security officer)
asked members of public to perform tasks
2 x more obedient to security guard than commuter
deindividuation
loss of personal identity due to a uniform
locus of control
rotter
internal - takes personal responsibility for actions
external - rely on fate, luck and chance
group size variation
asch added more confederates (majority), and conformity increased, but only up to 3
social support
presence of people who resist pressures to conform or obey can help others to do the same
proximity variation
- in the same room (40%)
- force hand onto shock plate (30%)
- order by phone (20%)
Beauvois et al
replicated study in a tv programme
80% delivered maximum voltage to apparently unconscious man
similar behaviour as well
stages to social change
1) draw attention
2) consistency
3) deeper processing
4) augmentation principle
5) snowball effect
6) social cryptomnesia
Greenstein
F scale was highly biased, and the strucutre of the questions lead to response bias
Normative social influence
- focus on what is the norm
- gains social approval
- emotional process
- temporary change
- happens when rejection is a concern
madel
offers an excuse to nazi behaviour