Social Flashcards
Social Influence
The process by which individuals and groups change each other’s attitudes and behaviours
Legitimacy of authority
An explanation for obedience which suggests we are more likely to obey people who we perceive to have authority over us due to the position of power but they hold within the social hierarchy
3 features of an authoritarian personality
Submissive to superiors
Dismissive of inferiors
Highly prejudiced 
What does Milgram‘s study tell us about obedience?
People obey those they consider authority figures
The results suggest that obeying authority is normal behaviour in a hierarchally organised society. We will obey orders that distress us and that even go against all moral code. 
Give two situational variables on the impact of these on obedience
Proximity - The physical closeness between the person giving the order and the person receiving it.
Uniform - The outfit that person giving the order as wearing
Evaluate milligrams obedience study
-Milgram conducted many experiments researching into a obedience
Original in 1965 + variations conducted later on
-good internal validity, number of controls + standardised procedures, no extraneous variables
(Same 4 prods, same confederate)
-experiment 10 setting changed obedience dropped to 47.5%
(Rundown office building, controls extraneous variables, no credibility)
-Lacks ecological validity, lacks mundane realism + setting is a unnatural
(Electric shocks given, not every day task, people don’t work in rundown offices)
-drawback is ethics aren’t up to BPS guidelines, caused distress, Proof in qualitative data, can’t be replicated BURGER shows could’ve been more ethical
-High validity shows link established, ethics so can’t be replicated, only relevant for his studies however they indicate biological factor in obedience
Autonomous state
People direct their own behaviour + take responsibility
Agentic state
People allow someone else to direct their behaviour + assume that the responsibility passes onto them. Conscious isn’t in control.
Is an escape from moral strain
Latané (1981)
Billy Graham delivered speeches to large + small audiences.
Smaller audiences were more responsive, engaged + more willing to contact later on
(Division of impact)
Milgram’s Variation 7
Experimenter gave instructions over the phone
Proximity removes immediacy
Obedience 22.5%
Milgram’s variation 10
Run down office building
Less respected than Yale Uni so loses credibility + reputation
Volunteers questioned the experimenter more than at Yale
48.5% obedient
Milgram’s variation 13
Ordinary man gives orders
Removes status + some tampered to give allusion they were shocking higher
20% obedient
Psychosocial law
Increasing number of sources diminishes effect
Division of impact
More targets present, less likely they all are to obey
Social force
Strength in status, immediacy (proximity) , number of targets
Moral strain
When people become uncomfortable with human behaviour because it goes against their morals + values.
Factors affecting obedience: Authoritarian personality
Defined by upbringing (nature/environment) , higher levels of empathy
Strict parenting, military, boarding school, More autonomous
Burger found that higher levels of empathy = more likely to protest but didn’t = lower levels of obedience
Factors affecting obedience: Gender
Sheridan + King (1972)
Puppy received electric shocks from college students
All 13 females were more compliant than the men
Blass (1999)
Found that obedience studies + gender were all very consistent + there’s very little difference
Factors affecting obedience: Culture
Blass (1999)
Individualistic culture: (America + Britain) behave more independently + resist conformity
Collectivistic culture: (China + Israel) behave as a group on interdependence
Conducted review on obedience + cultural differences. Pps who gave full shock is more to do with procedure than culture.
Factors affecting obedience: Momentum of compliance
Staring with small tasks that build up, pp has committed themselves + feel duty bound + are more compliant