Small Business Planning Flashcards
Planning
Is the process of formulating objectives and determining how to achieve them.
Resource
Is any person or product that will help in the production of a good or service.
Human resources
Are the employees who provide their time, energy, skills and effort.
Physical resources
Refer to equipment such as a computer, cash register, machinery, motor vehicle, office equipment and stock.
Asset
Is any item value owned by the business.
Establishment costs
Include those cost involved in setting up the business.
Operating costs
Include those costs involved in the ordinary day-to-day running of the business.
Equity
Is the funds contributed by the owner(s) of a business to commence and build the business.
Debt
Is the funds provided busy sources outside the business, which must be paid back over time, with interest.
Working capital
Is the funds available for the short-term financial commitments of a business.
Bank overdraft
The bank allows a business or individual to overdraw their account up to an agreed limit for a specified time, to help overcome a temporary cash shortfall.
Mortgage
Is a loan secured by the property of the borrower ( the business ).
Bank bills
Basically short-term securities issued by a business and bought by a bank.
Trade credit
Exist when a supplier provides products to a business with an agreement to charge for the goods and services later.
Leasing
Is a way of financing the purchase of assets without a large initial capital outlay.
Lessee
Is the person or business to whom a lease is granted.
Lessor
Is the owner of an asset that is leased under an agreement to the lesse.
Marketing
Is the process of planning and executing the conception, pricing, promotion and distribution of ideas , goods and services to create exchanges that satisfy individual and organisational objectives.
Marketing objectives
Is a statement of what is to be achieved through the marketing activities.
Target market
Is the group of customers to which the business intends to sell its products.
Marketing stratergies
Are actions undertaken to achieve the businesses marketing objectives.
Marketing mix
Refers to the combination of the four elements of marketing, the four P’s - product, price, promotion and place-that make up the marketing strategy.
Marketing management
Is the process of monitoring and modifying the marketing plan.
Enlightened self-interest
Is the belief that a business ultimately helps itself when it helps to solve society’s problems.
Triple bottom line
Refers to the economic, environmental and social performance of a business.
Business plan
Is a written statement of the businesses goals and objectives, and the steps to be taken to achieve them.