Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Business Management > Managing The Marketing Function > Flashcards

Managing The Marketing Function Flashcards

1
Q

Marketing

A

Is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Marketing concept

A

Is that a customers needs and wants are met while achieving the businesses objectives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Marketing plan

A

Is a document that lists activities aimed at achieving particular marketing outcomes.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Market research

A

Is the process of systematically collecting recording and analysing information concerning a specific marketing problem.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Marketing data

A

Are the information usually expressed as facts and figures relevant to the outlined marketing problem.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Primary data

A

Are the facts and figures collected from the original source.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Survey

A

Gathers data by asking questions or interviewing people.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Secondary data

A

Refers to information that has already been collected from inside the business.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Internal data

A

Refers to published data from outside the business.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Statistical interpretation analysis

A

Is the process of focusing on the data that represent average, typical or deviations from typical patterns.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Marketing segmentation

A

Occurs when the total market is subdivided into groups who share one or more common characteristics.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Target market

A

Is a group of customers with similar characteristics who currently purchase the product or may do so in the future.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Primary target market

A

Is the market segment as which most of the marketing resources are directed.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Secondary target market

A

Is usually a smaller and less important market segment.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Niche market

A

Is a narrowly selected target market segment.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Consumer buying behaviour

A

Refers to the decisions and actions of consumers when they purchase goods and services for personal or household use.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Psychological factors

A

Are influences within an individual that effect his/her buying behaviour.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Motives

A

Are the reason that individuals do something.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Customer attitude

A

Is a persons overall feeling about an object or activity.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Personality

A

An individual’s “ “ is the collection of all the behaviours and characteristics that make up that person.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Sociocultural influences

A

Are forces exerted by other people that affect customer behaviour.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Peer group

A

Is a group of people with whom a person closely identifies, adapting their attitudes, values and beliefs.

23
Q

Culture

A

Is all the learned values, beliefs, behaviours and traditions shared by a society.

24
Q

Market share

A

Refers to the businesses share of the total industry sales for a particular market.

25
Q

Product mix

A

Is the total range of products offers by a business.

26
Q

Customer service

A

Means responding from the needs and problems of the customer.

27
Q

Market

A

As the number of all actual and potential buyers of a product.

28
Q

Marketing mix

A

Is the combination of four element, price, promotion, place, product.

29
Q

Product

A

Is a good or services that is sold.

30
Q

Brand

A

Is a name, term or symbol.

31
Q

Brand name

A

Is the part of the brand that can be spoken.

32
Q

Packaging

A

Involves the development of a container and the graphic design for a product.

33
Q

E marketing

A

Is the practice of using the Internet to perform marketing activities.

34
Q

Market coverage

A

Refers to the number of outlets a business chooses for its product.

35
Q

Promotion

A

Describes the methods used by a business to inform, persuade and remind a target market about its products.

36
Q

Promotion mix

A

Is the promotion methods a business uses in its promotional campaign. Methods include personal selling, advertising, and publicity and public relations.

37
Q

Personal selling

A

Involves the activities of a sales representative directed to a customer in a n attempt to make a sale.

38
Q

Publicity

A

Is any free news story about a businesses products.

39
Q

Public relations

A

Are those activities aimed at creating and maintaining favourable relations between a business and its customers.

40
Q

Advertising

A

Is a paid, non-personal message communicated through a mass medium.

41
Q

Advertising media

A

Refers to the many forums of electronic and print communicated used to teach an audience.

42
Q

Life cycle

A

A products life cycle consists of the stages a product passes through: innovation, introduction, growth, maturity and decline.

43
Q

Exports

A

Are goods or services sold by one country to individuals, businesses or governments in another country with the aim of extending sales and market penetration.

44
Q

Diversification

A

Occurs when businesses vary their range of products or their field of operations.

45
Q

Sales analysis

A

Uses sales data to evaluate the businesses current performance and the effectiveness of the marketing mix.

46
Q

Marketing profitability analysis

A

Is a method used by the business to break down its total marketing costs into specific marketing activities.

47
Q

Social media advertising

A

Is a form of online advertising that uses social media channels to deliver targeted commercial messages to potential customers.

48
Q

Reach

A

The “ “ of an advertisement measures the number of people exposed to the message.

49
Q

Frequency

A

The “ “ of an advertisement measures the average number of times someone is exposed to the message.

50
Q

Globalisation

A

Is the effect of ever more sophisticated communications technology, lower transport costs, and unrestricted trade and financial flows turning the whole world into a single market, producing a more interpreted global economic system.

51
Q

Materialism

A

Is an individual’s desire to acquire more possessions.

52
Q

Product placement

A

Is the including of product advertising in entertainment.

53
Q

Unconscionable conduct

A

Is any practice by a business that is not reasonable and often illegal.

Business Management (9 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions