SLT - EVALUATIONS

Question 1

Name one strength of SLT

Answer 1

Application to health campaigns

Question 2

To support point give evidence and explanation (EE)

Answer 2

Scientist found an individual’s perceived similarity in an advert - the message of ad is positively effective to individual
In ads models match behaviours with target audience - which increases level of identification

Question 3

Give a conclusion to support your overall point

Answer 3

Therefore SLT - has a greater impact on campaigners

Question 4

Name another strength of SLT

Answer 4

Research support for identification

Question 5

To support point give evidence and explanation (EE)

Answer 5

Humans more likely to imitate ‘virtual’ human who was more similar than real human who was dissimilar - scientist
Experiment - participants observing similar virtual model - did more exercise in the next 24 hours than those who viewed dissimilar model exercising

Question 6

Give a conclusion to support your overall point

Answer 6

Therefore humans are more likely to imitate someone who’s similar instead of dissimilar - identification

Question 7

Name one criticism of SLT

Answer 7

Casualty

Question 8

To support point give evidence and explanation (EE)

Answer 8

Peers with deviant attitudes - more likely to seek peers with similar attitudes - scientists
However maybe humans don’t imitate negative attitudes but those with negative behaviours - seek out similar peeps

Question 9

Give a conclusion to support your overall point

Answer 9

SLT may not be the cause of negative behaviour - other explanations

Question 10

Name another criticism of SLT

Answer 10

Complexity

Question 11

To support point give evidence and explanation (EE)

Answer 11

SLT - gender specific behaviour - result of gender specific role models
However children have so many more factors which they’re exposed to

Question 12

Give a conclusion to support your overall point

Answer 12

Therefore difficult to separate SLT from other factors