Cognitive Approach - EVALUATIONS Flashcards
Name one strength of the cognitive approach
Scientific
Give an explanation to support this
Scientific methods - investigate human behaviour - findings not subjective
Give evidence to support this further
Evident in the role of neuroscience - played in cognitive psychology - focus on brain scanning techniques
Give a conclusion for your point
Findings based on far more then the introspection of Wundt’s early psychology - therefore the result is reliable of these studies
Name one strength of the cognitive approach
Interactionist stance on the nature-nurture debate
Give evidence to support this
E.g argues individuals develop schemas based on interactions with the world - also use neuroscience to examine which parts of the brain are involved in different mental processes
Give an explanation to support this further
Considers role of nurture - environment influences our cognition through schema but also nature - structure of the brain
Give a conclusion for your point
Therefore this is a strength because this approach considers both sides of debate to form more complete understanding of human behaviour
Name one criticism of the cognitive approach
Lack of ecological validity
Give an explanation to support this
The studies chosen - many had little in common with participants everyday experience
Give evidence to support this further
E.g experiments in memory use artificial test materials which are meaningless in every day life (e.g random word lists or digits)
Give a conclusion for your point
Therefore much research lacks ecological validity because it fails to reflect real-life behaviour
Name one criticism of the cognitive approach
Mechanic reductionism - as the cognitive approach assumes the human brain is like a computer & can therefore be explained in the same way
Give evidence to support this
Humans are different from computers in many ways e.g experience emotions
Give an explanation to support this further
So it is a reductionist because it attempts to explain behaviour through computer processes & theoretical models which fails to consider limitations