Seven Functions of Marketing Flashcards

1
Q

Informing, persuading, and reminding customers about a product or service. (7F)

A

Promotion

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2
Q

Researching customers, trends, and competitors (7F)

A

Marketing Information Management

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3
Q

Getting goods to customers (7F)

A

Channel Management

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4
Q

Obtaining, developing, maintaining, and improving a product or service. (7F)

A

Selling

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5
Q

Understanding concepts and strategies to develop and target marketing strategies to a specific market. (7F)

A

Market Planning

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6
Q

Charging for goods and services to make a profit (7F)

A

Pricing

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