Seven Functions of Marketing Flashcards
1
Q
Informing, persuading, and reminding customers about a product or service. (7F)
A
Promotion
2
Q
Researching customers, trends, and competitors (7F)
A
Marketing Information Management
3
Q
Getting goods to customers (7F)
A
Channel Management
4
Q
Obtaining, developing, maintaining, and improving a product or service. (7F)
A
Selling
5
Q
Understanding concepts and strategies to develop and target marketing strategies to a specific market. (7F)
A
Market Planning
6
Q
Charging for goods and services to make a profit (7F)
A
Pricing