Ch.19 Flashcards
Advertising designed to increase sales
Promotional Advertising
The avenues through which messages are delivered; also known as channels
Media
Newspapers, magazines, direct mail, signs, and billboards used in advertising, are what type of media?
Print media
Media that encompass radio and television
Broadcast
A form of advertising that uses either e-mail or the World Wide Web
Online advertising
Relatively inexpensive, useful items featuring an advertiser’s name or logo
Specialty Media
The number of people exposed to an ad
Audience
A single exposure to an advertising message
Impression
The number of times an audience sees or hears an advertisement
Frequency
Involves the promotion of a company in association with a property, venue, or event
Promotional Sponsorship
Where organizations can develop product recognition by making sure that it is featured in special events, on television, or in the movies
Product Placement
The process of selecting the advertising media and deciding the time or space in which the ads should appear
Media placement
What are the two main types of advertising?
Institutional Advertising
Promotional Advertising
What are the four general types of media?
Online
Broadcasting
Print Media
Specialty Media
