Session13

Question 1

What are the learning objectives of the session?

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Answer 1

Platforms and platform governance, Ecosystems, Business Models.

Question 2

What are the key methods in Technology and Innovation Management?

Answer 2

Critical assessment of platform/ecosystem dynamics, identifying patterns from data, understanding TIM topic connections.

Question 3

What has digitalization initially caused in the music industry?

Answer 3

Everyone lost money as people stopped paying for physical music; required organizational change lagged behind technological change.

Question 4

How do platforms draw power in the music industry?

Answer 4

Concentration of access to users, creating a dependency on platforms for artists and labels.

Question 5

What are the challenges of competing platforms in the music industry?

Answer 5

• Design
• Business models
• Cultural/contextual dependencies
• Balancing ecosystem strategies.

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Question 6

How does Spotify act as a platform?

Answer 6

• Creates value with playlists
• Shapes revenue distribution
• Collaborates initially with labels but competes later

Question 7

What role do playlists play in the music ecosystem?

Answer 7

Increase exposure and revenue, allow labels and others to take control over music distribution.

Question 8

What are Spotify’s potential long-term strategies?

Answer 8

Introduce a new distribution channel under current rules, or make labels obsolete through algorithmic innovations.

Question 9

What are short-term strategies for record labels?

Answer 9

• Reassert curatorial expertise
• strategic platform promotion
• Leverage new technology like advanced curation tools.

Question 10

What counter-strategies could platforms use against labels?

Answer 10

• Push alternative content
• Diminish gatekeeping roles
• Increase direct artist-to-consumer interactions

Question 11

What counter-strategies could artists employ?

Answer 11

Leverage social media, form coalitions, and push for better terms from platforms and labels.

Question 12

What is the role of exploration and exploitation in innovation?

Answer 12

Organizations struggle to balance both; relates to decision-making and individual traits.

Question 13

What implications arise from modularity and integrality in technology?

Answer 13

• Affects innovation strategies
• Platform management
• Ecosystem alignment

Question 14

What is the final exam format for TIM?

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Answer 14

Closed-book, computer-based, 55 points with multiple-choice and case-based questions.