SEO Digital Advertising Acronyms Flashcards
AOV (Average Order Value)
What is the average of the orders received?
AR (Augmented Reality)
It is a technology that superimposes a computer-generated image on the user’s view of the real world.
đAS (Article Submission)
It is a process of submitting an article related to your website.
BH (Black Hat)
The people who increase their page’s rank in SEO through illegal means.
BL (Backlink)
When a web page links to another page, it is called a backlink.
CAPTCHA (Completely Automated Public Turing Test to Tell Computers and Humans Apart)
It is a method to check whether the user is a person or robot.
CF (Citation Flow)
It is a number of predicting how influential a URL might be based on how sites link to it.
DFO (Data Feed Optimization)
It is the foundation of any google shopping feed optimization strategy.
DKI (Dynamic Keyword Insertion)
It is a feature provided by Google Ads, Microsoft AdCenter, and Yahoo. It is a process of dynamically inserting a keyword.
DLR (Deep Link Ratio)
It is the comparison of the number of backlinks that go to pages under the top-level of the website to the total number of backlinks of the entire website.
DMoz (Directory Mozilla)
It is a multilingual open-content directory of World Wide Web links.
DMP (Data Management Platform)
It is a platform used for collecting and managing data, mainly for digital marketing purposes.
DNS (Domain Name System)
It is the system of naming the domains.
DR (Domain Ranking)
The system of ranking the domains in the search engines.
DR (Direct Response)
The response of the customers to the business that is only shown to the organization.
DS (Directory Submission)
It is the process of submitting the directory to the search engine.
EPM (Earning per Month)
It is to know what are the earnings of your business per month.
ESP (Email Service Provider)
The providers which are enabling you to send and receive emails like Google, Yahoo, etc.
FBML (Facebook Markup Language)
The coding language of Facebook is called FBML.
FTP (File Transfer Protocol)
It is a standard network protocol that is used for the transfer of computers between a client and a server on a computer network.
GAS (Guaranteed Article Submission)
It means getting a guaranteed one-way link permanently.
GIS (Google Image Search)
The process of searching for images on Google.
GWT (Google Webmaster Tools)
The tools of digital marketing are provided by Google.
GYM (Google Yahoo MSN)
It is the abbreviation for search engines like Google, Yahoo, and Microsoft Network.
H1 (Level 1 Heading Markup)
It is the level one heading in a website.
H2 (Level 2 Heading Markup)
It is the second level heading on a website.
Href (Hypertext Reference)
It is an attribute that is used to link another web page or a different portion of the same page.
IBL (Inbound Links)
These are the links on other webpages that direct customers to your webpage.
IM (Internet Marketing)
It is the marketing that is done on the internet.
IP (Internet Protocol)
Every internet server has a unique code that is called internet protocol.
ISP (Internet Service Provider)
There are a lot of internet service providers like PTCL.
LB (Link Building)
Link building is a process of getting links from another website.
LPO (Landing Page Optimization)
The optimization of the page which the people visit, usually the home page.
LSEO (Local SEO)
The SEO is done on the local level. Learn more about Local SEO here.
LTKW (Long Tail Keywords)
These are the keywords that have more than 3 words.
MTO (Meta Tags Optimization)
Meta tags are invisible tags that provide data about your page to search engines. Their optimization means a lot while ranking in SERPs.
NAP (Name Address Phone Number)
This acronym is used while making the buyer’s persona.
NSEO (Negative SEO)
It means the practice of black hat SEO.
OBL (Outbound Link)
These are the links that are going to direct the user to another specific webpage or website.
OS (Operating System)
It is the low-level software that helps to do basic functions in SEO.
OWBL (One-way Backlink)
These are the backlinks that are only one way.
PBN (Private Blog Network)
It is the set of domains that you or other people own.
PDF (Portable Document Format)
It is the format of saving the documents.
PFP (Pay for Performance)
The pay that is provided on the basis of your performance. It’s a bonus.
QA (Quality Assurance)
It is the assurance of quality while writing anything.
QS (Quality Score)
It is Google’s rating of the quality and relevance of both your keywords and pay per click ads.
RTD (Real-Time Data)
It is the information that is delivered immediately after collection. No delay in timeliness.
SER (Search Engine Ranking)
Every search engine ranks the website or web pages on the basis of the quality score.
SERPs (Search Engine Result Pages)
These are the pages that are shown by the search engine when a user searches for some keywords.
SNS (Social Networking Service)
It is a medium for establishing social networking of people who share interests.
TLD (Top Level Domain)
A top-level domain is the last segment of the domain name that follows immediately after the dot. For example, .com,. ed, .co etc.
KISS (Keep It Simple Stupid)
Sometimes, a simple straight-forward campaign or explanation can be the best approach in digital marketing.
