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DIGITAL MARKETING > SEO Digital Advertising Acronyms > Flashcards

SEO Digital Advertising Acronyms Flashcards

1
Q

AOV (Average Order Value)

A

What is the average of the orders received?

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2
Q

AR (Augmented Reality)

A

It is a technology that superimposes a computer-generated image on the user’s view of the real world.

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3
Q

đAS (Article Submission)

A

It is a process of submitting an article related to your website.

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4
Q

BH (Black Hat)

A

The people who increase their page’s rank in SEO through illegal means.

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5
Q

BL (Backlink)

A

When a web page links to another page, it is called a backlink.

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6
Q

CAPTCHA (Completely Automated Public Turing Test to Tell Computers and Humans Apart)

A

It is a method to check whether the user is a person or robot.

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7
Q

CF (Citation Flow)

A

It is a number of predicting how influential a URL might be based on how sites link to it.

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8
Q

DFO (Data Feed Optimization)

A

It is the foundation of any google shopping feed optimization strategy.

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9
Q

DKI (Dynamic Keyword Insertion)

A

It is a feature provided by Google Ads, Microsoft AdCenter, and Yahoo. It is a process of dynamically inserting a keyword.

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10
Q

DLR (Deep Link Ratio)

A

It is the comparison of the number of backlinks that go to pages under the top-level of the website to the total number of backlinks of the entire website.

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11
Q

DMoz (Directory Mozilla)

A

It is a multilingual open-content directory of World Wide Web links.

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12
Q

DMP (Data Management Platform)

A

It is a platform used for collecting and managing data, mainly for digital marketing purposes.

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13
Q

DNS (Domain Name System)

A

It is the system of naming the domains.

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14
Q

DR (Domain Ranking)

A

The system of ranking the domains in the search engines.

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15
Q

DR (Direct Response)

A

The response of the customers to the business that is only shown to the organization.

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16
Q

DS (Directory Submission)

A

It is the process of submitting the directory to the search engine.

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17
Q

EPM (Earning per Month)

A

It is to know what are the earnings of your business per month.

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18
Q

ESP (Email Service Provider)

A

The providers which are enabling you to send and receive emails like Google, Yahoo, etc.

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19
Q

FBML (Facebook Markup Language)

A

The coding language of Facebook is called FBML.

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20
Q

FTP (File Transfer Protocol)

A

It is a standard network protocol that is used for the transfer of computers between a client and a server on a computer network.

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21
Q

GAS (Guaranteed Article Submission)

A

It means getting a guaranteed one-way link permanently.

22
Q

GIS (Google Image Search)

A

The process of searching for images on Google.

23
Q

GWT (Google Webmaster Tools)

A

The tools of digital marketing are provided by Google.

24
Q

GYM (Google Yahoo MSN)

A

It is the abbreviation for search engines like Google, Yahoo, and Microsoft Network.

25
Q

H1 (Level 1 Heading Markup)

A

It is the level one heading in a website.

26
Q

H2 (Level 2 Heading Markup)

A

It is the second level heading on a website.

27
Q

Href (Hypertext Reference)

A

It is an attribute that is used to link another web page or a different portion of the same page.

28
Q

IBL (Inbound Links)

A

These are the links on other webpages that direct customers to your webpage.

29
Q

IM (Internet Marketing)

A

It is the marketing that is done on the internet.

30
Q

IP (Internet Protocol)

A

Every internet server has a unique code that is called internet protocol.

31
Q

ISP (Internet Service Provider)

A

There are a lot of internet service providers like PTCL.

32
Q

LB (Link Building)

A

Link building is a process of getting links from another website.

33
Q

LPO (Landing Page Optimization)

A

The optimization of the page which the people visit, usually the home page.

34
Q

LSEO (Local SEO)

A

The SEO is done on the local level. Learn more about Local SEO here.

35
Q

LTKW (Long Tail Keywords)

A

These are the keywords that have more than 3 words.

36
Q

MTO (Meta Tags Optimization)

A

Meta tags are invisible tags that provide data about your page to search engines. Their optimization means a lot while ranking in SERPs.

37
Q

NAP (Name Address Phone Number)

A

This acronym is used while making the buyer’s persona.

38
Q

NSEO (Negative SEO)

A

It means the practice of black hat SEO.

39
Q

OBL (Outbound Link)

A

These are the links that are going to direct the user to another specific webpage or website.

40
Q

OS (Operating System)

A

It is the low-level software that helps to do basic functions in SEO.

41
Q

OWBL (One-way Backlink)

A

These are the backlinks that are only one way.

42
Q

PBN (Private Blog Network)

A

It is the set of domains that you or other people own.

43
Q

PDF (Portable Document Format)

A

It is the format of saving the documents.

44
Q

PFP (Pay for Performance)

A

The pay that is provided on the basis of your performance. It’s a bonus.

45
Q

QA (Quality Assurance)

A

It is the assurance of quality while writing anything.

46
Q

QS (Quality Score)

A

It is Google’s rating of the quality and relevance of both your keywords and pay per click ads.

47
Q

RTD (Real-Time Data)

A

It is the information that is delivered immediately after collection. No delay in timeliness.

48
Q

SER (Search Engine Ranking)

A

Every search engine ranks the website or web pages on the basis of the quality score.

49
Q

SERPs (Search Engine Result Pages)

A

These are the pages that are shown by the search engine when a user searches for some keywords.

50
Q

SNS (Social Networking Service)

A

It is a medium for establishing social networking of people who share interests.

51
Q

TLD (Top Level Domain)

A

A top-level domain is the last segment of the domain name that follows immediately after the dot. For example, .com,. ed, .co etc.

52
Q

KISS (Keep It Simple Stupid)

A

Sometimes, a simple straight-forward campaign or explanation can be the best approach in digital marketing.

DIGITAL MARKETING (5 decks)

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