PPC Acronyms – Digital Advertising Acronyms

Question 1

PPC (Pay Per Click)

Answer 1

PPC comes under the PPC acronyms. A model when a marketer gets a certain amount when it’s publisher’s ad is clicked.

Question 2

CPC (Cost Per Click)

Answer 2

The amount of money spent to get an ad clicked when running PPC campaigns.

Question 3

CTR (Click Through Rate)

Answer 3

The percentage of the number of clicks on CTA over the total number of people that can click.