Sales Acronyms - Digital Advertising Acronyms Flashcards
ABC (Always Be Closing)
The seller must know about always be a closing acronym. Try to be close to the customer.
AE (Account Executive)
As the name implies, the head of the accounts of an organization is the account executive.
AIDA (Attention, Interest, Desire, Action):
It is a four-step purchase funnel where customers travel from attention to action.
AM (Account Manager)
The person who manages the accounts of an organization.
ARPA (Average Revenue Per Account)
It is the average revenue generated by an account.
BDR (Business Development Representative)
The person who is responsible for representing the development of a business.
CLTV (Customer Lifetime Value)
It is a prediction of the net profit attributed to the entire future relationship with the customer.
COB (Close of Business)
It means EOD (End of Day) that is 5 P.M
CX (Customer Experience)
The customer’s experience with the organization.
FAB (Features, Advantages, Benefits)
The seller must know about the features of the product before interacting with the customer.
ICP (Ideal Customer’s profile)
The customer’s profile is actually created from the buyer’s persona.
ILV(Inbound Lead Velocity):
The measurement of the rate at which leads are increasing.
MOM (Month over Month)
The month over month revenue report is more important than a year over year for business growth.
MQL (Marketing Qualified Leads):
A customer that has an interest in your product or service and can become a customer is MQL.
SLA (Service Level Agreement)
SLA is a type of commitment between a service provider and a client.
