Digital Advertising Acronyms & Marketing Abbreviations Flashcards
AIDA (Attention, Interest, Desire, Action)
It is a 4-step purchase funnel where customers travel from attention to action.
- Attention
- Interest
- Desire
- Action
BANT (Budget, Authority, Need, Timeline)
The BANT formula is there to determine whether their business prospects have the budget, authority, need, and timeline to buy what they sell.
BR (Bounce Rate)
The percentage of the people who land on your web page and return within 3 seconds.
CMO (Chief Marketing Officer)
The CMO must know the marketing fundamentals and strategic thinker.
COS (Content Optimization System)
By using CMS, optimizing content for best user experience.
CPA (Cost Per Action)
A model in which an advertiser pays only for the action someone takes like a click, impression or sale.
CPL (Cost Per Lead)
The amount it costs for your organization to acquire a lead.
CR (Conversion Rate)
CR is a sales acronym. The people who completed the desired action on a web page, such as making a purchase.
CRO (Conversion Rate Optimization)
The process of optimizing your website like the design of your website for increasing conversion rates.
CTA (Call to Action)
The call to action button is like sign up, subscription form, purchase, like, or follow button.
DM (Direct Mail/Direct Message)
A direct message is a private form of communication that is only visible to the sender and receiver.
PR (Public Relations)
The professional maintenance of a good public image by a company.
PV (Page Views)
PV (Page Views):
The number of views or impressions that your web page has got.
QR Code (Quick Response Barcode)
These are the codes that marketers generate to bridge offline and online marketing.
RT (Retweet)
A retweet is when you repost the tweet of someone else or one of your own.
