semester 1- FInal review

Question 1

Which utility is not directly related to marketing?

Answer 1

form

Question 2

market shares the total_____ generated by competing companies

Answer 2

sales

Question 3

Seth ask for cookie crisps from his mom went to go to the store, Seth is the____

Answer 3

consumer

Question 4

Seth asked for Cookie Crisp from his mom when she goes to the store mom is the_____

Answer 4

customer

Question 5

getting your nails done, your oil change, you’re receiving a _______

Answer 5

serivce

Question 6

market segmentation is separated a large group of people into smaller groups based on______

Answer 6

customer profile

Question 7

marketing information management-

Answer 7

the system that organizes and evaluates marketing operations

Question 8

product service management

Answer 8

an organizational function that guides every step of a product’s lifecycle — from development to positioning and pricing — by focusing on the product and its customers first and foremost.

Question 9

channel distribution

Answer 9

a path that a product or service could take on its way to market.

Question 10

information about where people live is _____

Answer 10

geographics

Question 11

stats about population by personal characteristics is____

Answer 11

demographics

Question 12

information about values and attitude is_____

Answer 12

psychographics

Question 13

looking at benefits desired, shopping patterns, and usage rates is_______

Answer 13

behaivoral

Question 14

what is a target market?

Answer 14

a group of people identified as the most likely to become customers

Question 15

what does SWOT stand for?

Answer 15

s = strength W= weakness O= opportunities T= threats

Question 16

What is an executive summary

Answer 16

summarizes what the whole product is about without having to look at the whole project

Question 17

using a single Market strategy to reach all of your customers is what type of marketing?-

Answer 17

mass marketing

Question 18

money left over after taxes is called

Answer 18

disposable income

Question 19

and analysts of outside influences that may have an impact on organization is called

Answer 19

environmental scan

Question 20

the stages and economy goes through due to recurring _____ and _____ is called the business cycle.

Answer 20

slowdown and growth

Question 21

• low unemployment and high consumer spend

Answer 21

Prosperity-

Question 22

a period of economic slowdown that lasts for 6 months

Answer 22

recession

Question 23

unemployment rising and low consumer spending

Answer 23

depression

Question 24

reduced unemployment increase consumer spending

Answer 24

recovery

Question 25

Earth’s natural resources anything on land in its natural state

Answer 25

land

Question 26

refers to people work in the economy

Answer 26

labor

Question 27

Money needed to start in operate a business National level infrastructure- roads, ports, sanitation facilities, and utilities

Answer 27

capital

Question 28

which economy type does the government have complete control and involvement in decisions?

Answer 28

communist

Question 29

————Is closely associated with democracy-

Answer 29

capitalism

Question 30

-low cost items given to customer at a discount or free
-certificates that give discounts on goods and services
-also known as cross promotion or cross-selling
- frequent buyer programs reward programs and rewards customers for buying their a lot

Answer 30

-premium
-coupon
-promotional tie in
- loyalty program

Question 31

• placed in high traffic areas to promote impulse purchase
• using a brand name product in a movie, tv, show, etc.

Answer 31

• point of sale display
  -product placement-

Question 32

• get customer to come to you
• bring the product to the customer convince retailers to stock the promoted product

Answer 32

• pull policy
• push policy

Question 33

• non-personal promotion in one way communication
• activities to create a favorable image for a company, product, or policies
• direct contact with customer and salesperson examples personal meeting, telemarketing, email contract.

Answer 33

-advertising
- public relations
- personal selling

Question 34

• represents on marketing activities besides personal selling, advertising, public relations- used to stimulate purchasing and sales. it increases sales and informs customers, creates a positive business or corporate image.

Answer 34

• sales promotion