chapter 17 review

Question 1

sales promotion

Answer 1

incentives that encourage customer so bu products or services. encourage customers to try new projects.

Question 2

News Release

Answer 2

An announcement that is sent to media outlets. Used to announce newsworthy development, such as news about products

Question 3

institutional promotion

Answer 3

creates a favorable image for a business.

Question 4

Traffic builder

Answer 4

low cost premiums

Question 5

public relationships

Answer 5

Activities to create a favorable image for a company, its products, or its policies. They can enable an organization to influence a target audience.

Question 6

Trade promotions

Answer 6

sales promotions activities designed to get support for a product from manufacturers, wholesales, and retailers

Question 7

Promotional mix

Answer 7

combination of strategies and cost-effective allocation of resources of company uses to reach its promotional goals

Question 8

trade shows

Answer 8

showcase a particular line of product they provide businesses with opportunities to introduce new products.

Question 9

Promotional Tie-Ins

Answer 9

Also known as cross promotion and cross selling campaign

Question 10

Push Policy

Answer 10

you take product to the customer

Question 11

pull policy

Answer 11

the customer comes to you

Question 12

Product Promotion

Answer 12

Is used by business to convince prospects to select it’s product or instead of a competitors.

Question 13

Promotion

Answer 13

Persuasive communication the goals of promotional activities are summarized by the phrase AIDA