Chapter 31 Flashcards
What does the FDA do?
health claims on food items are monitored by the U.S FDA.
What does the Fair Packaging and Labeling Act do?
It established mandatory labeling Requirements
The label that states the quality of the product?
_Grade Label ___
A______ is a main function to inform customers about products contents and give directions for its use.
Label_
does NOT give sufficient product information on the package?
Brand Label
What is Aseptic packaging?
It involves separately sterilizing the package and the food product, and filling and sealing the package in a sterile environment.
: Canning and bottling
What is Price Bundling?
Occurs when two or more products are places on sale for one package price
List the 6 Packaging Functions.
Promoting and selling the product
Defining product identity
providing information
Expressing benefits and features
Ensuring safe use
Meet Customer needs
Give an Example of a Co-Brand.
Doritos and Taco bell.
What is Brand Licensing?
Involves a legal licensing agreement for which the licensing company receives a fee, such as a royalty. In return for allowing another company to use its brand/ brand mark/ trade character.
Give an example of a Generic Brand.
Some generic brands are great value, Equate, and Kirkland Signature.
are developed and owned by wholesalers. They manufacturer’s name does not appear on the product.
_private distributors _ brands
are owned and initiated by national manufacturers that provide services.
National brands
What is a trade mark?
It is a word, name, symbol, device, or combination of these elements that is given legal protection by the federal government.
is a unique symbol, coloring, lettering, or other design element that is recognizable visually.
Brand Mark
