Chapter 19 Flashcards
Newspaper circulation
Cost per thousand
Cost of ad x 100/circulation
What is the time for Prime Time Television
7 p.m to 10 p.m
What are two disadvantages of a Magazine?
- Magazines can be expensive
-They must often be submitted weeks or even months before their publication date.
Media Selection
Finding most effective media for an advertising campaign
Specialty Media
Giveaways relatively inexpensive, useful items featuring an advertised name or logo
Broadcast Media
encompass radio and television ultimate advertising media because it can combine sight, sound, action and color.
Standardized
purchase from advertising companies
Non- standardized
- custom- made signs that have no size or style requirements
Direct marketing
printed direct mail sent to home or business electronic direct mail sent to an email address
4 Types-
print, online, Broadcast, speciality
CPM
the media cost of exposing 1,000 people to an advertising impression
impression
A single exposure to an advertising message.
Frequency
number of times an audience sees or hears an advertisement.
Audience
The # of homes or people exposed to an ad
institutional advertising
creates a favorable image for a company and foster goodwill in the marketplace
promotional advertising
goal is to increase sales
AIDA
Attract attention, gain interest, build desire, get action
Mass Marketing
Reach large numbers of people with their messages
