Chapter 18 study guide Flashcards
Coordination of a business’s physical elements to a project an image is called
Visual Merchandising
Refers to the visual and artistic aspects of presenting a product to a target group of customers.
display
What is the goal of visual merchandising?
It is to create a positive shopping experience that will compel the customer to return.
The total exterior of a business is known as the____it includes the entranceways, window awnings, signs and other exterior building characteristics.
storefront
is the way floor space is used to facilitate sales and serve the customer. What are the four kinds of space?
store layout
Four kind of spaces
Setting Space
Storage space
Personal Space
Customer space
Open display
It allows customers to handle and examen merchandise without the help of a salesperson
Closed display
allows customer to view but not touch
Point-of-purchase displays
Are designed to promote impulse purchases. They are effective at supporting new products.
Architectural Display
Consists of model rooms that show customers how merchandise such as rugs and furniture might look in their homes
Store decorations
Displays like banners, signs, and props used to evoke the mood of season or holidays
What are the five steps in display design and selection?
Selecting merchandise for display
Select the display
Choosing a setting
Manipulating artistic elements
Evaluating completed displays
one- item display
In a store there might just be one item that stands out more than the others.
line- of- goods display
The same bag but might have different design or different features on it.
Related merchandise
They might be displaying a set of cutting boards of the same brand and might also put alongside a set of knives for the customer to want to buy together.
Assortment display
A brand that has different types of collection of things such as clothes, shoes, bags, etc.
is the background arrangement of a display. It may be realistic, semi-realistic, or abstract.
setting
Line
know what impression different lines portray.
Colors opposite each other on the color wheel are
complementary colors
Colors next to each other on the color wheel are
adjacent colors
Colors form a triangle on the color wheel and show harmony
Triadic
Refers to the physical appearance or outline of a display
shape
is used which refers to the way surfaces in a display look together.
texture
The relationship between objects in a display is called
Proportion
Placing large items with large items on a display and small items with small items on a display.
formal balance
Placing a large item with a small item in a display
Informal balance
Motion
Should be used sparingly or it can be distracting
