Chapter 18 study guide Flashcards
Coordination of a business’s physical elements to a project an image is called
Visual Merchandising
Refers to the visual and artistic aspects of presenting a product to a target group of customers.
display
What is the goal of visual merchandising?
It is to create a positive shopping experience that will compel the customer to return.
The total exterior of a business is known as the____it includes the entranceways, window awnings, signs and other exterior building characteristics.
storefront
is the way floor space is used to facilitate sales and serve the customer. What are the four kinds of space?
store layout
Four kind of spaces
Setting Space
Storage space
Personal Space
Customer space
Open display
It allows customers to handle and examen merchandise without the help of a salesperson
Closed display
allows customer to view but not touch
Point-of-purchase displays
Are designed to promote impulse purchases. They are effective at supporting new products.
Architectural Display
Consists of model rooms that show customers how merchandise such as rugs and furniture might look in their homes
Store decorations
Displays like banners, signs, and props used to evoke the mood of season or holidays
What are the five steps in display design and selection?
Selecting merchandise for display
Select the display
Choosing a setting
Manipulating artistic elements
Evaluating completed displays
one- item display
In a store there might just be one item that stands out more than the others.
line- of- goods display
The same bag but might have different design or different features on it.
Related merchandise
They might be displaying a set of cutting boards of the same brand and might also put alongside a set of knives for the customer to want to buy together.
