Self Reporting Techniques

Question 1

What are the 2 self report techniques

Answer 1

Questionnaires and interviews

Question 2

Whats a questionnaire

Answer 2

They are a written method of collecting data from participants due to the being made up of a pre-set list of written questions to where the particpant responds (the researcher doesn’t need to be present)

Question 3

Strengths of a questionnaire

Answer 3

Can be distributed to lots of people, collect large amounts of data quickly and the researcher doesn’t need to be present while completing, making them cost effective

Straightforward to analyse (especially if closed questions are used), statistical data can quickly be converted to graphs and charts for comparison

Question 4

Limitations of questionnaires

Answer 4

Responses might not be truthful, respondents might present themselves in a positive way, and not be honest = social desirability bias

Question 5

Whats an interview and what are the different types

Answer 5

An interview is a face to face or online interaction between an interviewer and interviewee.

Structured interview
Unstructured interview
Semi-structured interview

Question 6

Whats a structured interview (strength and limitation)

Answer 6

A list of pre-determined questions asked in a specific order is created prior to the interview

Strength = easy to replicate, due to the standardised format the interview can be repeated = reduced differences between the interviewers

Limitation = interviews can’t elaborate, of they were to give an answer that needed explaination, the interviewer wouldn’t be able to ask why or deviate from the topics

Question 7

Whats an unstructured interview and strengths and limitations

Answer 7

No set questions, there is a general topic that needs to be discussed but the interaction is free flowing and the interviewee is encouraged to elaborate

Strength = greater flexibility, the interviewer can ask lots of different questions regarding this specific interviewee and points can be followed up, more likely to create a larger insight and collect unexpected information

Limitation = increased risk of interviewer bias, the interviewer can ask leading questions that will lead to a specific answer, this leads to more opportunities for unconscious cues

Question 8

Whats a semi-structured interview

Answer 8

A list of questions have been worked out before the interview but the interviewer is allowed to ask further questions based on answered front he interviewee

Question 9

What are open questions, strength and limitations

Answer 9

Qualitative data is produced from these questions

Strength = more info given in lots of details and reasonings for answers

Limitation = difficult to analyse, variety of answers ,meaning it will be hard to produce conclusions

Question 10

What are closed questions and strengths and limitations

Answer 10

These give the respondent a limited choice answers and produce quantitative data

Strength = easy to analyse, can create graphs and charts from the statistics produced, conclusions can be drawn

Limitation = responses are restricted and subjective, if on the scale