Self report techniques Flashcards

1
Q

What is a questionnaire?

A
  • A set of written questions that are used to assess a persons thoughts and experiences
  • May be used as a part of experiment to assess the dependent variable
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2
Q

What is an open question?

A

Does not have a fixed range of answers and respondents are free to answer in any way they wish.
Tend to produce more qualitative data that contains a wide range of different answers

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3
Q

What is a closed question?

A

Has a fixed number of responses. These produce quantitative data and lack depth and detail

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4
Q

What are the different types of interview?

A
  • structured interviews
  • unstructured interviews
  • semi - structured interviews
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5
Q

What are structured interviews?

A
  • structured interviews are made up of pre - determined set of questions in a fixed order
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6
Q

What is an unstructured interview?

A
  • works like a conversation, no set questions
  • no general aim and a certain topic will be discussed
  • interactions tends to be free flowing
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7
Q

What is a semi - structured interview?

A
  • a list of questions that have been worked out in advanced but interviewers are free to ask follow up questions
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8
Q

Evaluate questionnaires?

A

S = Questionnaires are cost effective. Can gather large amounts of data quickly and can be distributed to large numbers of people. Straightforward to analyse

L = Answers may not be truthful. Respondents may be keen to present themselves in a positive light. This is a form of demand characteristics called social desirability bias. Questionnaires often produce response bias, for example participants may always click ‘yes’

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9
Q

Evaluate interviews?

A
  • Structured interviews like questionnaires, are straightforward to replicate as it is in a standardised formats. The format also reduces differences between interviewers. However,structured interviews limit the richness of data collected.
  • There is more flexibility with unstructured interviews as interviewers can follow up on questions and gain more insight
  • However, there may be interviewer bias (where the expectations or opinions of the interviewer interferes with the judgment of the interviewee) and also unstructured interviews are harder to analyse
    -there is also a risk of social desirability
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