Self report techniques Flashcards
what is a self report technique
a non-experimental method to gain insight into pps thoughts, experiences and beliefs
give examples of a self report technique
1) questionnaires
2) interviewa
define a questionnaire
a self report technique in which data is collected through the use of written questions
define an interview
a self report technique that involves face-to-face or real time interaction with another individual in which questions are asked to collect data
what is a structured interview
any interview in which questions are pre-determined, in advance or the interview
what is an unstructured interview
the interview starts with some general aims and maybe some questions, and lets the interviewee’s answer guide the next questions
Evaluate questionnaires
+ once designed and tested they can be distributed across to large numbers relatively cheap and fast- so a large sample of data can be collected
+ respondents may be more willing to provide more personal data as they feel less self-conscious
- questionnaires are only filled out by pps who can read and write and have time to fill them in. Thia creates a bias sample
evaluate structured interviews
+ easily repeated as questions are standardized- allows easy comparisons of data
+ easier to analyze as they are more predictable than unstructured interviews
- interviewer bias
evaluate unstructured interviews
+ more detailed information can be gathered
- requires more skill as interviews need to think of new questions on the spot, therefore are more expensive to produce
- such in-depth detail is likely to lack objectivity
What is interviewer bias
the effect of an interviewers expectations, communicated unconsciously, on a respondents behavior
Evaluate self report techniques
+ allows access to what people think of feel to their experiences and attitudes
- people may not supply truthful answers as they want to appear socially desirable
- people may not know what they think or feel so makeup answers- lack validity
- sample used may not be representative so cant be generalsied
How must a good questionnaire be constructed
1) clarity- questions must be written in a way the reader understands with no ambiguity
2) Bias- any bias may lead the pps to provide a certain answer
3) analysis- questions must be written in a way which is easy to analyse
what are open and closed questions
open- questions which invite pps to provide their own answers rather than selected ones provided
closed- questions with a predetermined range of answers in which the pps chose from
evaluate open questions
+ allows expanded answers which increase the amount of detail that can be collected
+ provides unexpected answers allowing new insights to be made on feelings and attitudes
- produce qualitative data which are harder to summarize, makes it had to draw conclusions or detect patterns
evaluate closed questions
+ provides quantitative data which are easy to analyze and graph allowing patterns to be noticed
- respondents are forced to select answers which may not represent their real thoughts or behaviors decreasing the validity.