Self Presentation

Question 1

Self Presentation

Answer 1

Process in which we try to control others impressions of us Cog

Question 2

Three components to an attitude:

Answer 2

1. Affect
2. Behavioral
3. Cognitive

Question 3

Persuasion

Answer 3

Change in private attitude or belief as result of receiving a message

Question 4

Cognitive Response Model

Answer 4

How a person interprets or judges a message is more important than the content

1. Create positive mood in targets
2. Anticipate counterarguments

Question 5

Dual Process Model

Answer 5

Central vs. peripheral process

Question 6

Balance Theory

Answer 6

Motivated to have harmony in our views and behaviors

Question 7

Cognitive dissonance

Answer 7

We will work to resolve inconsistencies in our beliefs and actions when they matter to us.

Question 8

Initiation

Answer 8

Action or decision that conflicts with important aspect of self

Question 9

Amplification

Answer 9

More dissonance arises when the action or decision:
Is seen as freely chosen
Can’t be justified as due to strong reward or threat
Produces negative consequences that were forseeable
Cannot be withdrawl

Question 10

Motivation

Answer 10

Dissonance is experienced as Unpleasant arousal

Question 11

Reduction

Answer 11

Dissonance is reduced through removing the unpleasant arousal