self-objectification + self-sexualised beh within consumer culture

Question 1

Iranian married women + internet use

Answer 1

• self-report online questionnaires
  -structural equation modeling gathered responses from daily internet users
  -results snow body surveillance is sig in process of loosing self-esteem
• Attempts to alleviate it se alleviate it through self-sexualisation ben tendency to compulsive buying

Question 2

objectification according to APA Task force

Answer 2

-persons value comes from his or her sexual appeal
- person is held to a standard equating to physical attractiveness with being sexy
-person is sexually objectified
-sexuality inappropriately imposed

Question 3

objectification Theory

Answer 3

• Fredrickson + Roberts
• psychological process where indivs are regarded as Sex objects + valuated in terms of sexual-physical characteristics

Question 4

self-objectification definition

Answer 4

• one sees ones body through others eyes + value stems from body attributes

Question 5

sexually objectifying media

Answer 5

• Has neg effect on cog functioning, physical + mental health
• Baudrillar -> modern satisfaction -oriented consumption is based on pleasure, sexual need + exhibition
• self-sexualisation will be a direct consequence of adverts showing women + sexual features

Question 6

sexually-Objectifying media + self-esteem

Answer 6

• women exposed to thin female body depicted as appealing = higher levels of self- objectification + body-related anxiety
• sexually objectifying media, internalisation of beaty ideals + valuing appearance results in self- objectification + body surveillance = decreased self-esteem
  -Habitual evaluation of appearance is Major cause of decreased self-esteem + eating disorders

Question 7

Hypothesises -media + body surveillance

Answer 7

1 = media consumption is pos related to body surveillance + shame
2: media consumption is POs predicted self- sexualisation beh
3 = Body surveillance + body shame are neg related to self-esteem

Question 8

compulsive buying, low self- esteem + self-objectification

Answer 8

-low self-esteem increasingly correlated with compulsive buying
-shop to maintain better self through symbolic meaning related to physical goods
-motive for compulsive buying is gap between real + ideal selves
-gap intensified when women engage in self-objectification

Question 9

Hypothesis- compulsive buying

Answer 9

• 4 = body surveillance, body shame + self -sexualising beh are pas predicted compulsive buying
  5 = self-esteem is neg predicted compulsive buying

Question 10

Iranian women study results

Answer 10

• Body shame + surveillance are strongly correlated
• found body surveillance + shame are neg correlated with self-esteem
• However, paths between media consumption + body shame + self-esteem + compulsive buying weren’t sig
• Body surveillance + self-sexualisation beh POs predicts compulsive buying
  -Body surveillance, self esteem + media predispose women to self-sexualise
• Adverts objectify women to sell products = engage in self-objectification