Self, Identity & Consumption

Question 1

List the four components of self-concept

Answer 1

1. Personal self - how I see myself
2. Social (looking glass) self - how I think others see me
3. Actual self - who I am now
4. Ideal self - who I want to be in the future

Question 2

Explain the meaning transfer perspective

Answer 2

Individuals are motivated to acquire things symbolic of their lives → we use things to communicate to ourselves and others who we are

Question 3

What are the two functions of social identity?

Answer 3

Connectedness and expressiveness