Culture

Question 1

What are the components of the Iceberg Model of Culture?

Answer 1

1. Evident culture (visible)

2. Deep culture (invisible)

Question 2

What makes culture so powerful?

Answer 2

Its pervasiveness

Question 3

List the two categories of evident culture

Answer 3

1. Ecology

2. Social structure

Question 4

France’s shorter work week is an example of which type of evident culture?

Answer 4

Social structure

Question 5

Large trucks in Arizona and smart cars in Europe are examples of which type of evident culture?

Answer 5

Ecology

Question 6

Name an example of marketing influencing culture

Answer 6

NFL in China

Question 7

Name an example of culture influencing marketing

Answer 7

• McDonald’s

- Goya

Question 8

List the 5 dimensions of Hofstede’s deep cultures

Answer 8

1. Individualism/collectivism
2. Masculinity/femininity
3. Uncertainty avoidance
4. Power distance
5. Temporal orientations

Question 9

A culture with stronger role differentiation would be considered (masculine or feminine)?

Answer 9

Masculine

Question 10

A culture that is innovative and entrepreneurial would have high or low uncertainty avoidance?

Answer 10

Low

Question 11

Cultures that consume for social status exhibit high or low power distance?

Answer 11

High

Question 12

Cultures that consumer for use & practicality exhibit high or low power distance?

Answer 12

Low

Question 13

A culture that values stability, tradition, reciprocity, pursuit of happiness would have which temporal orientation?

Answer 13

Short-term