segmentation Flashcards
1
Q
what are the 4 catagories?
A
.geographic
.demographic
.behavioural
.psychographic
2
Q
geographic
A
.customer
.local
.region
.urban/rural
.ACORN
.classification
3
Q
demographic
A
.age
.gender
.occupation
.socio economic
.group
4
Q
behavioural
A
.rate of usage
.benefits sought
.loyalty status
.readiness to purchuse
5
Q
psychographic
A
.personality
.lifestyle
.attitudes
.class
