promotion

Question 1

what is promotion?

Answer 1

The use of advertising to persuade and inform.

Question 2

tell the use of advertising to persuade and inform.

Answer 2

The message​
What the communication needs to say about the product.​
-Low price​
-Quality​
-Useful ​

The medium​
-How to get the message across by choosing the correct method of advertising to reach current and potential customers.​

Question 3

what is the purpose of promotion?

Answer 3

Create a positive image of the enterprise in the minds of current and potential customers​

Encourage current and potential customers to buy products​

Question 4

Promotional mix​

Answer 4

Enterprises will choose a combination of methods depending on their product and their suitability for the size of the enterprise. This is known as the promotional mix.​

Question 5

The promotional budget​

Answer 5

Both large and small enterprises set aside money to run promotional activities. ​

Question 6

Budget size is based on?

Answer 6

-Size of the enterprise​
-How much competition there is – the more competition the higher the spend may be​
-Sales revenue – the money received from sales​

Question 7

Budgetary constraints​

Answer 7

-Promotional methods may be limited in scope for smaller enterprises with smaller budgets​

-Decisions on spending may be influenced by product lifecycle. For example, new products may require a bugger budget than a product with steady sales​

-Poorly performing enterprises may have to restrict promotional activities to those that generate most sales​