direct marketing

Question 1

what is direct marketing?

Answer 1

Direct marketing is when an enterprise communicates with a customer directly to try to sell them something, either by phone or written communication​

Question 2

can you give me the 5 types of direct marketing?

Answer 2

Telemarketing​
Email marketing and text messaging​
Magazines​
Mail order catalogues​
Direct mail [junk mail]​

Question 3

Telemarketing

Answer 3

Sales representatives make phone calls to inform customers of offers or new products (cold calling)​

Question 4

Email marketing and text messaging​

Answer 4

Both may include links to the enterprises website.​

Question 5

Magazines​

Answer 5

Enterprises own magazines including features and news of its latest products, or specialist magazines targeting a specific market​

Question 6

Mail order catalogues​

Answer 6

Include photos and descriptions of products and information on how to order. Used by enterprises selling a wide range of products.​

Question 7

Direct mail [junk mail]​

Answer 7

Leaflets, letters and brochures about new products. Suitable for a small enterprise such as a local restaurant or service.​