product life cycle Flashcards

1
Q

how many steps are their?

A

4

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2
Q

what is the 1st?

A

product is launched on the market (samples with discounts)

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3
Q

what is 2nd?

A

sales of product increase (money off and vouchers are added)

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4
Q

what is the 3rd?

A

steedy sales (loyalty incentives to keep customers)

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5
Q

what is the 4th?

A

sales decline (discounts and BOGOF to get rid of surplus of items)

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