product life cycle Flashcards
1
Q
how many steps are their?
A
4
2
Q
what is the 1st?
A
product is launched on the market (samples with discounts)
3
Q
what is 2nd?
A
sales of product increase (money off and vouchers are added)
4
Q
what is the 3rd?
A
steedy sales (loyalty incentives to keep customers)
5
Q
what is the 4th?
A
sales decline (discounts and BOGOF to get rid of surplus of items)