Section Six - Sport, Society and Culture

Question 1

Why do less women participate in sport?

Answer 1

• womens events get less media covarge, fewer role models to inspire people
• Less sponsorship meaning there are less opportunities for women to do sport at a higher level and earn money
• sterotyped womens and mens sports
• less support from peers and family

Question 2

How does ethnicity affect participation?

Answer 2

• religious beliefs may not allow people to participate in some activities due to the expectations for that sport(e.g. Muslim women are expected to cover their bodies and therefor cant wear swimming costumes.
• May have grown up with family participating in a sport and therefore ore inclined to play that sport
• racial abuse causing loss of confidence

Question 3

How do socio-economic groups affect participation?

Answer 3

• cant afford equipment or fee’s
• area in which you live may not have specialist facilities
• Working harder hours mean you wont have time

Question 4

How are sports commercialised?

Answer 4

Through advertisement and the selling of specific sport or team inspired products

Question 5

What is the golden triangle?

Answer 5

Shows how sport, sponsorship and the media are all linked

Question 6

How can sponsorship sometimes be bad?

Answer 6

• competition between players within teams
• players have to fulfil contracts like turn up at a TV advert
• can be limited to which products they can be seen using
• the sponsorship can sometimes be too powerful and be able to influence the teams playing style or squad

Question 7

What are the different types of sponsorship?

Answer 7

financial
clothing and equipment, including footwear
facilities.

Question 8

What are social groups?

Answer 8

people who interact with one another, share similar characteristics and have a sense of unity

Question 9

What are engagements patterns?

Answer 9

trends in involvement in sport

Question 10

What is a stereo-type?

Answer 10

a wildly held, over simplified idea or belief about a type of person

Question 11

What is a socio economic group?

Answer 11

a groups place within society - depends on occupation, education, income, wealth and where they live

Question 12

What is sponsorship?

Answer 12

where a company pays money/provides goods/services to a team or individual in return for advertising their goods.

Question 13

What is the golden triangle?

Answer 13

shows how:
-sport spectators
-sponsors
-media
relate

Question 14

what are the relationships in the golden triangle

Answer 14

• viewers require the media to watch at home
• media require sponsorships to earn money
• sponsorships require the viewers to see their product and buy it

Question 15

What are social cultural influences?

Answer 15

The effect different classes have on participation in sport

Question 16

What are the barriers to participation in sport for women?

Answer 16

• lack of opportunities (not expected to be into male dominated sports)
• sport is male dominated (intimidated or feel like an outsider)
• less media coverage (not role models or inspiration)

Question 17

What are the stereo typical views that can put women of playing sport?

Answer 17

• women lack the physical attributes
• being competitive is not feminine
• women should be looking after the family

Question 18

What is positive discrimination?

Answer 18

the practice or policy of favouring individuals belonging to groups which suffer discrimination. for example having women only football clubs or male only dance classes.

Question 19

What is channelling?

Answer 19

When ethnic minorities are pushed towards certain sports.

Question 20

What is the definition of a stereo type?

Answer 20

over simplified widely held idea or opinion of a group of people

Question 21

What is commercialisation?

Answer 21

process of introducing new products in commerce- activity of buying and selling products at a large scale.

Question 22

What are the benefits of commercialisation and the golden triangle?

Answer 22

• brings money to the sport
• makes it profitable so things get done more efficiently and then the viewers get a better viewing experience
• sport becomes popularised
• more participants due to seeing it in the media

Question 23

What are the negatives of commercialisation and the golden triangle in sport?

Answer 23

• sport gets changed to suit the viewer
• expensive to watch
• only popular sports get televised
• media focuses on small things and stuff not to do with the game-stuff gets exaggerated

Question 24

What are the benefits of media coverage?

Answer 24

• participation increases
• supporters better informed
• easier to attract sponsorship for performers
• develops role models
• attendance to matches increases

Question 25

what are the disadvantages of media coverage?

Answer 25

• attendance could fall due to people watching at home instead
• sports don’t get equal representation
• loss of privacy for performers