Section 3.1 Flashcards
What is a veterinary paraprofessional?
An individual to whom an aspect a professional task is delegated, but who is not licensed to practice as a fully qualified, veterinary professional
What is target marketing?
Identifying select consumers in order to direct market efforts specifically towards them
What is SEO?
Search engine optimization - the process of affecting the visibility of a website or a webpage and a search engines unpaid results
What is the art of developing reciprocal understanding and goodwill between a business and the public?
Public relations
The health of the population as a whole and it is monitored and regulated by the state
Public health
The location, a sales transaction is completed such as the reception counter. Credit card terminals are often used to process transactions here.
Point of sale interaction
What is pay per click
Online advertising payment model in which advertisers are charged each time a user clicks a link
What is the Pareto principle?
It is the 80/20 rule. 80% of effects result from 20% of the causes.
What are meta-tags
Pieces of HTML code that are embedded in a website, but not visible with web browsers
What is the marketing mix?
The marketing mix help you define the marketing elements for success. One of the best known models is the 4Ps, product place price promotion.
What is internal marketing?
Efforts focussed on existing clients as well as training and motivating staff to better meet the needs of clients
