Secrion 3 Flashcards
Veterinary services that revolve about pet behaviour
Behaviour programs or behaviour consultation
What is business image?
The companies reputation. The image is what the public is supposed to see when the company is mentioned, or comes to mind.
Persuasive words that urge the reader listener, or viewer to take a specific action, most frequently used in marketing
Call to action
What is external marketing?
Written or verbal communication aimed at attracting new clients
A group of clients asked to participate in a discussion about a particular issue. The information from the group is used to develop programs and improve service or solve problems.
Focus group
What are the four P’s of marketing?
Product price, place and promotion
A means by which an owner is assisted in coping with the loss of their pet
Grief counselling
The act of walking an existing or potential client through the practice highlighting the service is available along with the facilities
Hospital tour
What is hypertext mark up language? (HTML)
The set of markup symbols are codes and inserted in a file intended for display on a worldwide web browser. The markup tells the web browser, how to display a webpage as words and images for the user.
A marketing strategy, focussing on channels where there is no direct communication with with customers by the companies
Indirect marketing
Description of the vital statistics, or objective, and quantifiable characteristics of a population
Demographics
A type of marketing and advertising campaign that seeks to elicit an action from a selected group of customers in response to a communication from the marketer, such as an order, or a visit to a store
Direct marketing
Promoting new products of services to new markets
Diversity, marketing
What is advertising?
Communication that uses various forms of media to influence or persuade an audience
What is compliance?
Measure of whether pets actually receive the care that has been recommended by their veterinarian
A planner schedule of activities, taking place after the normal business or legal closing time for business
After hours program
Definition of analytics
The review of data typically looking for trends. Helpful in business decisions, such as marketing and strategic planning.
Customer polling to identify their level of satisfaction and discover hidden needs for new or proposed product and services
Client survey
The process by which health professionals provide information to clients to expand their knowledge, so they can make informed decisions about their
Client education
Communication between a client and veterinary, professional, including letters, emails Internet, forums and blogs
Client correspondence
An expression of dissatisfaction on a consumers behalf
Client complaint
