Section 1 - Social Influence Flashcards
What are the different types of Conformity
- Compliance
- Internalisation
- Identification
What is a compliance example
Smoking to fit in whilst still thinking it’s bad
What is a Internalisation example
If you stop eating meat because you start believing that it’s wrong
What is an identification example
Individual will accept an influence because they want to establish a relationship with the group
What is identification
change behaviour and opinion to identify with the group
What is Compliance
change in behaviour but not opinion
What is Internalisation
change in behaviour and opinion
What is normative social influence
Going along with the majority without accepting their point of view
Informational social influence
Occurs when an individual is given evidence and changes opinion publicly and privately
What do you use to structure exam questions on a key study
- Aims
- Procedure
- Findings
- Conclusion
When did Asch publish his experiment
1956
What was the aim of Asch’s experiment
The extent to which individuals will conform to a majority who are obviously giving the wrong answers
Asch’s study strengths
Crutchfield (1955) : tested a much larger quantity of subjects, similar study to Asch
Found people who conform are less intelligent and feel inferior
What are Asch’s study’s weakness
- Lacks temporal validity
- lacks ecological validity
- Ethnocentric & Androcentric (man focused)
- Ethical problems Eg: people got deceived
- Gave them right to withdraw
Evaluate Perrin and Spencer 1980
- “child of its time” only worked in 1950 wont work now
- Exact replication of original study, only used engineer’s, mathematicians and chemists
- only 1 out of 396 trials someone conformed
- reason: cultural change
When was the Stanford prison experiment published
1973
What was the aim in the Stanford prison experiment
To see if people would conform to the social role they’ve been given
What was the procedure in the Stanford prison experiment
- Males assigned roles and became either prisoners or guards
- prisoners were unexpectedly arrested at home
- prisoners refereed to by their numbers
What were the situational factors in Milgrams study
- Proximity
- location
- the power of uniform
How many people were involved in Milgrams study
40 participants
What were the participants told the study about milgram was about
How punishment affects learning
Who was the confederate in the Milgram experiment
The “experimenter” and the person who was getting shocked
What was the person being shocked being tested on
His ability to remember word pairs
What would happen to the person being tested if he got a word pair wrong
The “teacher” would shock the confederate
What voltage did the experiment start and end off at
15-450V
How many volts did the experiment increase by each time
15V
What did the person getting shocked do at 300V and 315V
Pounded the wall and gave no response to the next question
What prods did the experimenter repeat if the teacher wanted to quit
- “It is absolutely essential that you continue”
- “you have no other choice, you must go on”
What did psychiatrists, college students and colleagues predict the voltage would go up to
No further than 150V and only 1/1000 would give the 450V
How many participants gave the full 450V
26/40 (60%)
What was the shock generator labelled at 420V
Danger: severe shock
What was the shock generator labelled at 450V
XXX
How many participants went to 300V
everyone
How many participants stopped at 300V
5 people (12.5%)
What did Smith and bond do
Redid Milgrams study in Europe
What did Smith and Bond find
80% overall conformed to give the 450V shock
Did Smith and Bond lack temperal validity
Yes
Was Smith and Bonds experiment culturally bias
No
How did the proximity of the teacher and learner effect the experiment
The closer you were to each other the higher the conformity rate
What are the 2 states of consciousness
Autonomous and Agentic
What is the agentic state
an individual carries out the orders of an authority figure with little personal responsibility.
What is the Autonomous state
You feel responsibility