SAP Marketing

Question 1

Scenarios in SAP Marketing Cloud (7)

Answer 1

Consumer and Customer profiling
Marketing Campaign Scenarios
Permission marketing
Marketing executive dashboard
Marketing Planning and Performance
Lead Management Scenarios
Commerce Marketing

Question 2

Architectural Components (6)

Answer 2

Browser-based UI
SAP Analytics Cloud
SAP MArketing Cloud:
-SAP NetWiever
-SAP HANA
SAP Cloud Platform Identity Authentication
SAP Cloud Platform Integration

Question 3

Integration Methods

Answer 3

API using Web-Service Technology: OData, SOAP. NOT RFC or SLT, nor Direct Data Base connections.

Most integrations via SAP Cloud Platform Integration
Data HUB is used for integration with Commerce Cloud

Question 4

Extensibility options (4)

Answer 4

Fields, objects, analytic views and scores

Question 5

Role of SAP Cloud Platform in extensibility

Answer 5

Build your own apps and Integrate with existing apps

Question 6

Initial User activation (3 pillars)

Answer 6

Three letters:
With User
With Password of MC
With activation link to administration console of SAP Cloud Platform Identity Authentication

Question 7

User provisioning steps (7)

Answer 7

Initial access to MC and SCI (SAP)
Create System admin Business Role and User (Initial Admin)
Upload System admin to SCI (SCI Admin) - generates activation email
Activate Email (System Admin)
Create further Business Roles and Users (System Admin)
Upload Users to SCI (SCI Admin) - generates activation emails
Activate Email (Users)

Question 8

SAP Cloud Platform Integration User Role

Answer 8

SAP Marketing Cloud, Analytics Cloud and SAP Cloud Platform Identity Authentication can be accessed by Business Users, but SAP Cloud Platform Integration is reserved for the role of integration specialist

Question 9

Access management entities (7)

Answer 9

Business User can have multiple Business Roles
Business Role is a set of Business Catalogs
One Business Catalog is assigned exactly one c
Catalog Role.
The Catalog Role specifies which Business groups are displayed on the Fiori Launchpad, under which a series Of tiles are grouped.
Business Groups contain the Tiles to be presented to the Business User by default, whereas Business Catalogs contains all accessible tiles for the Business User.
Business Role Template comprises multiple Business Catalogs, Business Groups and
Catalog Roles.

Question 10

Implementation steps in Q tenant

Answer 10

Onboarding
Configuration 
Extensibility
Integration 
Test
P Setup