Sampling Methods Flashcards
1
Q
Quota Sampling
A
This involves segmenting the population and then selecting a certain number of quota of people in each market segment.
2
Q
Random Sampling
A
This gives every person in the population an equal chance of being selected
3
Q
Stratisfied Sampling
A
This chooses a number of respondents from each stratum that is proportional to the population as a whole and then randomly selects them for interviewing
4
Q
Cluster Sampling
A
Collection of samples based on geographical areas/ clusters in order to save time.
5
Q
Snowballing
A
It refers to surveys or interviews carried out with individuals who them suggest other friends, family or colleagues to increase the sample.
