sampling Flashcards
What are the types of sampling?
- opportunity
- random
- volunteer
- systematic
- stratified
What is opportunity sampling?
Recruit those people who are most convenient or most available
What are the strengths for opportunity sampling?
- Easiest method because you use the first suitable person you find
- Less time to locate sample
What are the limitations for opportunity sampling?
Bias - sample is drawn from a small part of the population
What are the two types of random sampling?
- lottery method
- random number generator
What is the lottery method? and how does it work?
- Draw numbers or names from a hat
- Obtain a list of all people in the population
- Put all names in a hat/lottery barrel
- Select the number of names required
What is the random number generator? and how does it work?
- Calculators have functions that generate random numbers as to computers and apps on phones
- Number every member of the population
- Using for example excel, generate a random number from 1-100 for example
What are strengths for random sampling?
Unbiased - all members of the target population have an equal chance of being selected
What are the limitations for random sampling?
Time consuming - needs a list of all members of population and have to contact them all separately
What is volunteer sampling?
advertised in a newspaper or on a notice board on the internet
What are strengths for volunteer sampling?
Gives access to a variety of ppts - may make the sample more representative and a less bias sample
What are limitations for volunteer sampling?
Biased in other ways - ppts are likely to be more highly motivated (to be helpful/need money) with more time on their hands - results in volunteer bias
What is systematic sampling?
- Use a predetermined system to select ppts (such as every 6th, 14th, 20th person from a phonebook)
- The numerical interval is applied consistently
What are strengths for systematic sampling?
Unbiased as participants are selected using an objective system
What are limitations for systematic sampling?
Not truly unbiased/random unless you select a number using a random method and start with this person, and then select every nth person