questionnaires Flashcards
what are the types of questionnaires
- closed questions
- open questions
what are close questionnaires
- Quantitative data. (numerical data - graphs e.g.)
Easiest for people to answer - Likert scales - Respondents indicate their agreement with a statement using a 5 point scale.
- Rating scales - respondents choose how strongly they feel about a topic.
- Fixed choice options - This includes a list of possible options and respondents indicate those that apply to them.
what are the strengths of closed questionnaires
- closed questions produce numerical data allowing statistical analysis and comparison between groups of people
what are the weaknesses of closed questionnaires
- Produce response bias where respondents always tick ‘yes’ or respond in the same way
what are open questionnaires
- Qualitative date (hard to analyse - cannot be put into a graph or analysed statistically)
E.g. explain how you feel when you are stressed
what are the weaknesses of open questionnaires
- Analysis of data is not straightforward; the researcher may have to sit through much irrelevant information
what are the strengths of questionnaires
- Can be easily repeated in exactly the same way
- ppts more likely to be honest due to anonymity
- very quick to do and gain very large samples
what are the weaknesses of questionnaires
- Response rate may be low if optional - high attrition rate - lots drop out
how do we design questionnaires
Types of closed questions:
- Likert scales - Respondents indicate their agreement with a statement using a 5 point scale.
- Rating scales - respondents choose how strongly they feel about a topic.
- Fixed choice options - This includes a list of possible options and respondents indicate those that apply to them.
Filler questions:
- It can help to include some irrelevant questions to distract respondents of the main purpose and so reduce demand characteristics.
Sequence of questions:
- best to start with easy ones, leaving emotive questions (that may make respondents feel anxious or defensive) towards the end, so that they are more relaxed.
Pilot study:
- questions can be tested on a small group of people, so that questions can be refined if any problems are found.