Sampling Flashcards
random
all members of the population have an equal chance of selection
systematic
selecting each nth person from a list
stratified
sample reflects the proportion of people within different population strata
opportunity
choosing whoever is available
volunteer
ppts self-select
random sampling evaluation
no researcher bias
time consuming
may end up with biased sample
systematic evaluation
no researcher bias
usually fairly representative
may end up with biased sample
stratified evaluation
no researcher bias
representative
cannot account for all sub-groups
opportunity evaluation
convenient
researcher bias
unrepresentative
volunteer evaluation
less time consuming
attracts a certain profile of person