Case Studies and Content Analysis

Question 1

Case studies

Answer 1

detailed analysis of an unusual individual or event

Question 2

characteristics

Answer 2

tend to produce qualitative data and be longitudinal

Question 3

Case studies evaluation

Answer 3

strengths- insight into unusual cases, generate hypothesis for future studies
weakness- generalisation is a problem and conclusions based on subjective interpretation of the researcher

Question 4

Content analysis

Answer 4

a form of observation in which communication is studied indirectly

Question 5

coding and quantitative data

Answer 5

data must be categorised into meaningful units

Question 6

thematic analysis and qualitative data

Answer 6

recurrent ideas that keep ‘cropping up’ in the communication are described

Question 7

content analysis evaluation

Answer 7

strengths- fewer ethical issues and high external validity
weaknesses- info may be studied out of context and descriptive forms of analysis may be less objective